Audience Awareness

Being aware of your audience is important in marketing, professions, and other sources of communication. Using proper language, pictures, music, etc. in advertisements can sway certain people. In the Apple iPhone 6 advertisement they are aiming to persuade people that don't have iPhones to get one. The phrases "If it's not an iPhone, it's not an iPhone" and "99% of people that have an iPhone, love their iPhone" are trying to persuade people that the iPhone is the way to go.  Also, they are aiming at younger to middle aged people because of the type of upbeat music. They appeal to this age because they have grown up with smart phones a greater portion of their lives and are more likely to use one.  The Samsung smart TV commercial is appealing to younger to middle aged males as they use a pretty, young woman. They appeal to this audience because that generation is more into technology and it is a stereotype that males watch more TV.  The Mercedes Benz commercial appeals to parents. Parents want their kids to be safe and have them enjoy a car ride. Mercedes Benz targets parents and uses the child getting lost to show them that their vehicles ensure safety. We need to be critical of intended audiences in ads so that it appeals to the group that is most likely to buy or use it.